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Spot is a Corporation based out of Hyderabad, India.The four elements that describe SPOT are Speed, Passion, Optimism and Target. The client wanted a logomark which was universal and could support a possible future expansion of the brand into a wide range of verticals.
The Peregrine Falcon was taken for inspiration. It is renowned for its speed, reaching over 320 km/h during its hunting while aiming for its prey. The logo was derived from the peregrin falcon’s tomial tooth which signifies the strength and tenacity of the organisation and its capacity to emerge victorious among all odds.
The brand and its visual language are defined by the bold and dynamic use of color and typography, that translate effortlessly from the logo.
